The Battle for AI Dominance“Undisputedly, AI will be the battleground for the next phase of innovation and global dominance in technology and innovation.”Oct 15, 2022Oct 15, 2022
The Creativity Paradox: The Rise of Computational Creativity versus Human Ingenuity“The difference between greater and lesser creativity lies not in how you solve problems, but rather in what problems you choose to solve”…Sep 3, 20221Sep 3, 20221
Defining KPIs: A Holistic Approach to Linking KPIs to StrategyWouldn’t it be great to have only one KPI to assess the performance of all media activities? Perhaps it would be much better if the whole…Aug 20, 2022Aug 20, 2022
TIME FOR MARKETING REINCARNATIONWe were brought up to define marketing with dimensions revolved around 4Ps, which served the purpose and laid foundation for a structured…Mar 21, 2021Mar 21, 2021
Audience as a Strategy (AaaS): Blueprint to Developing Customer Strategy — Part 2 Architect &…Attributes matter in building an Audience architectureAug 22, 2020Aug 22, 2020
Audience as a Strategy (AaaS): Blueprint to Developing Customer Strategy — Part 1How it has all began?Jul 31, 2020Jul 31, 2020
Performance Marketing RedefinedUndoubtedly the travel and hospitality industry are going through the toughest test ever! No one could have ever imagined the whole world…Jul 3, 2020Jul 3, 2020
Privacy, Cookiless World and The Future of Data Management Platforms (DMPs) & PersonalisationWe are moving towards a ‘privacy first’ and ‘cookiless world’ that can potentially alter entirely the foundation of the digital media…Jun 19, 2020Jun 19, 2020
CHANGE ME NOT: THE MULTI-DIMENSIONAL CHANGE DILEMMAThe conventional wisdom suggests that people are afraid of change, and they pursue almost everything to refrain change. There are many…May 28, 2020May 28, 2020
